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kottke.org posts about MoMA

A Master Printer Makes His Final Print

This video from MoMA follows master printer Jacob Samuel as he makes his final print before he retires.

As he inks, hand wipes, and rolls his final print through the press, he reflects on his philosophy. “My goal is to leave no fingerprints,” he says. All you see is the artist’s work. I’m just another pencil. I’m just another brush. But I want the pencil to be sharpened really well. I want the brush to be sable. And to do that and be completely spontaneous, I trust the materials.”

Reply Β· 1

Discover Modern Art with Each New Browser Tab

I just switched my web browser to use the New Tab with MoMA extension. Each new browser tab I open contains another piece of art from MoMA’s collection. Here are a few things that have popped up so far:

screengrab of an artwork by Jacob Lawrence

screengrab of an artwork by Julie Mehretu

screengrab of an artwork by Beauford Delaney

screengrab of an artwork by Hannah Hoch

I’m really enjoying this so far…it feels like being in a slow-moving art history class all day long.


How to Make a Bespoke Savile Row Suit

As part of an online course on fashion and design, MoMA visited the Savile Row tailors Anderson & Sheppard to learn how they go about making one of their bespoke suits.

Behind a drawn curtain, a master cutter takes an initial series of 27 measurements: 20 for the jacket, 7 for the trousers. From these measurements, the cutter fashions a pattern in heavy brown paper. At the cutter’s table, the cloth is cut in using heavy shears, and the many pieces of fabric are rolled for each garment into tiny packages, which await the tailors.

See also $399 Suit Vs $7900 Suit. And you can check out the rest of the MoMA’s online course Fashion as Design in this YouTube playlist.


The New MoMA

After months of renovations and a week or two of previews, MoMA officially reopens for business today. I was able to attend a press preview last week and here are some observations I had about my visit.

New MoMA

One of the main goals of the museum’s expansion was to “focus new attention on works by women, Latinos, Asians, African-Americans and other overlooked artists”. I’ll leave the question of their success in more qualified hands, but even making the attempt is an admission by one of the most influential museums in the world that the art that society considers important is highly subjective. If there are good paintings that aren’t currently considered that interesting or important (because they’re not by Picasso or Degas or Cezanne), maybe that can change depending on what stories you tell about them. Look at what the Hilma af Klint show at the Guggenheim did for example.

The display of the main collection is now not just paintings and a sprinkling of sculpture but also includes photography, film, architecture, performance art, design, and drawings. The art is also placed into much more of an historical context than before…the visitor gets more of a sense of what was going on in the world when these pieces were created and what societal happenings the artist may have been reacting to in creating their work. I very much enjoyed these improvements.

New MoMA

The general feel of the place is more casual than before. In Amy Sillman’s Artist’s Choice gallery, paintings and sculptures were resting on risers around a large room, all unlabelled. Gallery titles were sometimes colloquial instead of formal or academic. In the one of the exhibitions, the gallery titles were in all lowercase β€” “a revolution of limits” vs “A revolution of limits” or “A Revolution of Limits”.

In some areas, the space still smelled vaguely of construction.

One of the things I love about The Whitney is how it incorporates the city into the art viewing experience. On the top floors, you can look at what’s on display and then head out to the terrace to see the city on display: the architecure, the construction, people walking on the High Line, the Hudson River traffic. It doesn’t have the best location to work with, but the new MoMA tries to do this a little more after the renovation. There are new overlooks to the sculpture garden and larger windows with street views.

Was it my imagination, but was Matisse’s Swimming Pool room actually a bit warmer and more humid than the other galleries? You know, like an actual indoor swimming pool?

New MoMA

Honestly, the best part of my experience was how few people were there. This was the last of four press previews and was sparsely attended because most people had already filed their stories. In many galleries, I was completely alone with these amazing works of art. I stood in front of Starry Night for two minutes all by myself β€” same with Pollock’s One: Number 31, 1950 and Les Demoiselles d’Avignon. Monet’s Water Lillies gallery was empty. Empty! I sat for several blissful minutes taking it all in β€” it was almost meditative. This reveals a sad truth about large and popular art museums like MoMA: they are often not good places for actually viewing art. They’re just too crowded. Starry Night is basically an Instagram selfie wall at this point. During a normal visit, you can’t actually look at the thing to see what van Gogh was up to with his brushstrokes because there are 20 people waiting their turn to see it too. But you can’t spend $450 million on a renovation and just let a few hundred people a day into the place, right?


The Delicate Microscopic Repair of a 112-Year-Old Painting

Watch as MoMA art conservator Diana Hartman repairs some weak spots of Paula Modersohn-Becker’s 1907 self-portrait. The painting is still on the artist’s original canvas stretchers, so Hartman can’t access the back of the canvas during the repair process. So she employs a tiny curved needle made for doing eye surgeries to gently darn with some linen thread.

The first thing I like to do when I sit down is just get my tools. No tools displayed on this tray were made specifically for conservation.

Watching someone tend to a treasured object with such devotion is quite relaxing, perhaps because it’s comforting to imagine ourselves being treated with equal concern by those around us. (via colossal)


High-Def Queen Victoria

In the 1890s and 1900s, the Biograph Company sent film crews around the world to capture moving images to bring them to audiences that, up until this point, had no access to seeing what life was like outside of their own locales. This footage was acquired by MoMA in 1939 but not analyzed until recently.

This footage is astoundingly crisp and clear β€” one of the highlights is a short clip of Queen Victoria shot on a visit to Ireland in 1900, just a year before her death. In a shot starting at 1:45, the queen is seen sitting in a carriage, exchanging greetings with well-wishers, and wearing a pair of now-trendy tiny sunglasses.

In the moving image, you get so much more β€” even in something as brief as this β€” of the personality, the presence of this woman. This is the embodiment of the British Empire, here she is, an immediate connection with a figure that everyone would have known. She’d certainly been photographed but only when you see her like this, when she’s moving, when she’s alive, when she’s in the middle of a scene, do you get the sense of being in the same world with her and really connecting to that living being that was Queen Victoria.

The film images are so incredibly clear because Biograph shot them in 68mm at 30fps, aka “the IMAX of the 1890s”.

To avoid violating Edison’s motion picture patents, Biograph cameras from 1895-1902 used a large-format film, measuring 2-23/32 inches (68 mm) wide, with an image area of 2x2½ inches, four times that of Edison’s 35mm format. The camera used friction feed instead of Edison’s sprocket feed to guide the film to the aperture. The camera itself punched a sprocket hole on each side of the frame as the film was exposed at 30 frames per second. A patent case victory in March 1902 allowed Biograph and other producers and distributors to use the less expensive 35 mm format without an Edison license, although Biograph did not completely phase out 68 mm production until autumn of 1903.

Compare the Victoria clip above with one shot by British PathΓ© around the same time:

More than a century after the invention of moving images, I think we still somehow underestimate the power and impact of the connection of film & video. Even now, we thrill when we open up Instagram, TikTok, or Snapchat and “get the sense of being in the same world” (or even the same room) with people from around the world, living lives very different from our own. We may not experience the impact that early film audiences must have felt seeing their monarch in motion for the first time, but every video clip we see today is still a minor miracle, a time machine that brings far flung places, past & future, into our presence at the push of a button.


Pristine Restoration of a 9-Minute Silent Film of NYC Street Life from 1911

Last year, MoMA presented a nine-minute short film of locales around NYC that was shot in 1911.

This documentary travelogue of New York City was made by a team of cameramen with the Swedish company Svenska Biografteatern, who were sent around the world to make pictures of well-known places. (They also filmed at Niagara Falls and in Paris, Monte Carlo, and Venice, although New York 1911 is the only selection in the Museum’s collection.) Opening and closing with shots of the Statue of Liberty, the film also includes New York Harbor; Battery Park and the John Ericsson statue; the elevated railways at Bowery and Worth Streets; Broadway sights like Grace Church and Mark Cross; the Flatiron Building on Fifth Avenue; and Madison Avenue.

The film was only on the MoMA’s site for a brief time1 but lately some copies have popped up on YouTube, including the one embedded above. Note: this particular copy of the film has audio added and has been slowed down to a “natural rate”. I’d turn the sound off…the added foley effects are poorly done. If you want to see the original video, watch this one.

Update: This is a restoration of the film done by machine learning algorithms β€” it’s been upsampled to 4K & 60 fps, sharpened, and colorized.

The colorization doesn’t do it for me and there are some areas where the algorithms don’t do a very good job (halos around vignetted figures on the boat right at the beginning for example), but otherwise this is pretty impressive. It’s not as good as Peter Jackson’s team did with old WWI footage for They Shall Not Grow Old, but you can’t beat the price of this push-button approach.

  1. No idea why they took the video down. Are there licensing issues? Or are they just trying to force an artificial scarcity? Why not just leave it up as a permanent exhibit? If you’re an art museum, you should share the art you have access to as much and as widely as possible.↩


See what it takes to run MoMA

At the Museum is a new video series by MoMA in NYC that offers a behind-the-scenes look at what it takes to run a world-class modern art museum. The first episode, embedded above, follows the staff as they prepare for new exhibitions, both in the museum and across the Atlantic.

As the Museum of Modern Art prepares to ship 200 masterworks by artists like Picasso, C’ezanne, Rothko and de Kooning for a special exhibition at the Louis Vuitton Foundation in Paris, other MoMA staff begin to install a new line-up of exhibitions in New York.

New videos are posted each week. (via the kid should see this)


MoMA quickly hangs art from Trump travel ban countries

MoMA Travel Ban Art

In response to the Trump administration’s monumentally cruel immigrant travel ban, the Museum of Modern Art in NYC has retooled its galleries to hang art by artists from countries affected by the ban, noting that if those artists are currently out of the country, they wouldn’t even be able to come to see their works in one of the world’s best art museums.

In one of the strongest protests yet by a major cultural institution, the museum has reconfigured its fifth-floor permanent-collection galleries β€” interrupting its narrative of Western Modernism, from Cezanne through World War II β€” to showcase contemporary art from Iran, Iraq and Sudan, whose citizens are subject to the ban. A Picasso came down. Matisse, down. Ensor, Boccioni, Picabia, Burri: They made way for artists who, if they are alive and abroad, cannot see their work in the museum’s most august galleries. (A work from a Syrian artist has been added to the film program. The other affected countries are Somalia, Yemen and Libya.)

The works will be up for several months, and alongside each painting, sculpture, or photograph is a text that makes no bones about why it has suddenly surfaced: “This work is by an artist from a nation whose citizens are being denied entry into the United States, according to a presidential executive order issued on January 27, 2017. This is one of several such artworks from the Museum’s collection installed throughout the fifth-floor galleries to affirm the ideals of welcome and freedom as vital to this Museum, as they are to the United States.”

The travel ban is currently not being enforced due to a temporary restraining order…hopefully that will hold up indefinitely.


MoMA puts 1000s of historical exhibition photos online

MoMA Exhibition History

MoMA Exhibition History

MoMA Exhibition History

MoMA Exhibition History

MoMA Exhibition History

The Museum of Modern Art has started the process of putting online a massive trove of photographs of what the museum’s exhibitions looked like, extending back to their earliest big exhibition in 1929 of works by CΓ©zanne, Gauguin, Seurat, and van Gogh. The NY Times has the story.

The digital archive project will include almost 33,000 exhibition installation photographs, most never previously available online, along with the pages of 800 out-of-print catalogs and more than 1,000 exhibition checklists, documents related to more than 3,500 exhibitions from 1929 through 1989.

Shown above are some notable works of art pictured among the first times they were displayed at the museum…the top one is from that first show in 1929. I happily spent an hour browsing through these exhibitions1 and I haven’t been gripped with this powerful of a desire to travel through time in quite some time. To be able to see that first exhibition…what a thing that would be. In part, I love going to museums for this very reason: standing in the very spot where the artist stood in making their drawing or painting is a very cheap form of time travel.

  1. Suggested technique: search for an artist or artwork you particularly like and sort the results by “opening date, chronological” to see the first time that art or artist was displayed in the museum.↩


General Tetris

Tetris General

This is a recent favorite of mine by Christoph Niemann, part of a series of six animations done for MoMA.


Bull’s Head by Pablo Picasso

Before the holiday break, I took in the Picasso Sculpture show at MoMA. Sculpture typically isn’t my cup of tea art-wise (or Picasso-wise) and much of the exhibition was lost on me, but Bull’s Head stopped me in my tracks.

Picasso, Bull's Head

Picasso once said of the piece:

Guess how I made the bull’s head? One day, in a pile of objects all jumbled up together, I found an old bicycle seat right next to a rusty set of handlebars. In a flash, they joined together in my head. The idea of the Bull’s Head came to me before I had a chance to think. All I did was weld them together… [but] if you were only to see the bull’s head and not the bicycle seat and handlebars that form it, the sculpture would lose some of its impact.

The piece is, at once, just barely over the line of what can be considered art and also so wonderfully artistic. Love it.


MoMA adds the LGBT rainbow flag to their collection

MoMA Rainbow Flag

MoMA has announced that they’ve acquired the Rainbow Flag for their permanent collection. The flag has been a symbol of the LGBT community around the world since its creation in 1978. As part of the acquisition, MoMA Curatorial Assistant Michelle Millar Fisher interviewed the man who designed the flag, artist Gilbert Baker.

And I thought, a flag is different than any other form of art. It’s not a painting, it’s not just cloth, it is not a just logo β€” it functions in so many different ways. I thought that we needed that kind of symbol, that we needed as a people something that everyone instantly understands. [The Rainbow Flag] doesn’t say the word “Gay,” and it doesn’t say “the United States” on the American flag but everyone knows visually what they mean. And that influence really came to me when I decided that we should have a flag, that a flag fit us as a symbol, that we are a people, a tribe if you will. And flags are about proclaiming power, so it’s very appropriate.

So the American flag was my introduction into that great big world of vexilography. But I didn’t really know that much about it. I was a big drag queen in 1970s San Francisco. I knew how to sew. I was in the right place at the right time to make the thing that we needed. It was necessary to have the Rainbow Flag because up until that we had the pink triangle from the Nazis β€” it was the symbol that they would use [to denote gay people]. It came from such a horrible place of murder and holocaust and Hitler. We needed something beautiful, something from us. The rainbow is so perfect because it really fits our diversity in terms of race, gender, ages, all of those things. Plus, it’s a natural flag β€” it’s from the sky! And even though the rainbow has been used in other ways in vexilography, this use has now far eclipsed any other use that it had…

Update: Baker died at his home on March 30, 2017. He was 65 years old.

Mr. Baker replicated his flag dozens of times over the years. He crafted a mile-long banner to parade down Fifth Avenue in Manhattan, and he sent flags around the world in support of gay rights protests. He sewed the rainbow flag used in the movie “Milk,” along with a new flag for this year’s television miniseries “When We Rise.”

“I remember the most fabulous queen I’d ever seen in my life shows up in sequins with a sewing machine in his arms, and he insisted on creating that flag exactly the same way he’d created it then,” said Dustin Lance Black, who wrote “Milk” and wrote and directed “When We Rise,” which was based on Jones’ memoir of the same name.


The Artists’ and Writers’ Cookbook

Artists and Writers Cookbook

Published in 1961 with an introduction by Alice B Toklas, The Artists’ and Writers’ Cookbook features recipes and wisdom from dozens of writers and artists, including Harper Lee, Man Ray, Marcel Duchamp, Pearl Buck, Upton Sinclair, John Keats, and Burl Ives. Lee shared her recipe for crackling cornbread:

First, catch your pig. Then ship it to the abattoir nearest you. Bake what they send back. Remove the solid fat and throw the rest away. Fry fat, drain off liquid grease, and combine the residue (called “cracklings”) with:

1 ½ cups water-ground white meal
1 teaspoon salt
1 teaspoon baking powder
1 egg
1 cup milk

Bake in very hot oven until brown (about 15 minutes).

Result: one pan crackling bread serving 6. Total cost: about \$250, depending upon size of pig. Some historians say this recipe alone fell the Confederacy.

And Marcel Duchamp offers up a preparation of steak tartare:

Let me begin by saying, ma chere, that Steak Tartare, alias Bitteck Tartare, also known as Steck Tartare, is in no way related to tartar sauce. The steak to which I refer originated with the Cossacks in Siberia, and it can be prepared on horseback, at swift gallop, if conditions make this a necessity.

Indications: Chop one half pound (per person) of the very best beef obtainable, and shape carefully with artistry into a bird’s nest. Place on porcelain plate of a solid color β€” ivory is the best setting β€” so that no pattern will disturb the distribution of ingredients. In hollow center of nest, permit two egg yolks to recline. Like a wreath surrounding the nest of chopped meat, arrange on border of plate in small, separate bouquets:

Chopped raw white onion
Bright green capers
Curled silvers of anchovy
Fresh parsley, chopped fine
Black olives minutely chopped in company with yellow celery leaves
Salt and pepper to taste

Each guest, with his plate before him, lifts his fork and blends the ingredients with the egg yolks and meat. In center of table: Russian pumpernickel bread, sweet butter, and bottles of vin rosΓ©.

Not to be outdone, MoMA published their own artists’ cookbook in 1977, featuring contributions from Louise Bourgeois, Christo, Salvador Dali, Willem De Kooning, Roy Lichtenstein, and Andy Warhol. Here’s Warhol’s recipe:

Andy Warhol doesn’t eat anything out of a can anymore. For years, when he cooked for himself, it was Heinz or Campbell’s tomato soup and a ham sandwich. He also lived on candy, chocolate, and “anything with red dye #2 in it.” Now, though he still loves junk food, McDonald’s hamburgers and French fries are something “you just dream for.”

The emphasis is on health, staying thin and eating “simple American food, nothing complicated, no salt or butter.” In fact, he says, “I like to go to bad restaurants, because then I don’t have to eat. Airplane food is the best food β€” it’s simple, they throw it away so quickly and it’s so bad you don’t have to eat it.”

Campbell’s Milk of Tomato Soup
A 10 3/4-ounce can Campbell’s condensed tomato soup
2 cans milk
In a saucepan bring soup and two cans milk to boil; stir. Serve.


MoMA’s digital art vault

MoMA Digital Art Vault

Ben Fino-Radin of MoMA’s Department of Conservation wrote a brief post about how the museum manages their digital artworks, including a bit about how they think about futureproofing the collection.

The packager addresses the most fundamental challenge in digital preservation: all digital files are encoded. They require special tools in order to be understood as anything more than a pile of bits and bytes. Just as a VHS tape is useless without a VCR, a digital video file is useless without some kind of software that understands how to interpret and play it, or tell you something about its contents. At least with a VHS tape you can hold it in your hand and say, “Hey, this looks like a VHS tape and it probably has an analog video signal recorded on it.” But there is essentially nothing about a QuickTime .MOV file that says, “Hello, I am a video file! You should use this sort of software to view me.” We rely on specially designed software-be it an operating system or something more specialized-to tell us these things. The problem is that these tools may not always be around, or may not always understand all formats the way they do today. This means that even if we manage to keep a perfect copy of a video file for 100 years, no one may be able to understand that it’s a video file, let alone what to do with it. To avoid this scenario, the “packager” β€” free, open-source software called Archivematica β€” analyzes all digital collections materials as they arrive, and records the results in an obsolescence-proof text format that is packaged and stored with the materials themselves. We call this an “archival information package.”


Interactive Matisse cut-outs

If, like me, you couldn’t get it together to make it to the Matisse cut-outs show at MoMA, the NY Times has you covered with an interactive look at the show.


Copying is my way of learning

From Portraits in Creativity, a video profile of Maira Kalman, doer of many wonderful things.

Kalman’s newest book is Girls Standing on Lawns, a collaboration with MoMA and Daniel Handler (aka Lemony Snicket).

This clever book contains 40 vintage photographs from the collection of The Museum of Modern Art, New York, more than a dozen original paintings by Kalman inspired by the photographs, and brief, lyrical texts by Handler. Poetic and thought-provoking, Girls Standing on Lawns is a meditation on memories, childhood, nostalgia, home, family, and the act of seeing.

I once saw Kalman while I was eating lunch with my son in the cafe on the second floor of MoMA. She came in and sat opposite us a few tables away and started sketching. What a thrill to watch her work. (via @curiousoctopus)


Design and Violence debates

The MoMA is hosting a series of debates on the intersection of design and violence. The first one took place last week and pitted Rob Walker against Cody Wilson on the topic of open source 3D printed guns. The next two center on a machine that simulates the “pain and tribulation” of menstruation and Temple Grandin’s humane slaughterhouse designs.

The debates this spring will center upon the 3-D printed gun, The Liberator; Sputniko!’s Menstruation Machine; and Temple Grandin’s serpentine ramp. Debate motions will be delivered by speakers who are directly engaged in issues germane to these contemporary designs β€” the Liberator’s designer Cody Wilson; Chris Bobel, author of New Blood: Third-Wave Feminism and the Politics of Menstruation, and distinguished professor of law Gary Francione, to name a few. We want them β€” and you β€” to explore the the limits of gun laws and rights, the democracy of open-source design, the (im)possibility of humane slaughter, and design that supports transgender empathy.

Tickets are still available; only $5 for students!


Shadows and the monsters who make them

An exhibition from Philip Worthington at MoMA last year turned people’s shadows into monsters. Joe Holmes turned his lens away from the shadows and instead captured the silhouettes of museums goers in their attempts to make shadows.

Joe Holmes Monsters 01

Joe Holmes Monsters 02


Tilda Swinton is sleeping at MoMA

At random and unannounced times throughout the year, actress (and apparently performance artist) Tilda Swinton will be sleeping in a glass box at MoMA.

Tilda Swinton MoMA

It’s part of an unannounced, surprise performance piece called “The Maybe” that will be taking place on random days all year. A MoMA source told us, “Museum staff doesn’t know she’s coming until the day of, but she’s here today. She’ll be there the whole day. All that’s in the box is cushions and a water jug.”

Clearly some crowdsourced announcement system is needed…perhaps istildaswintonsleepingatmomaornot.tumblr.com? Also, in keeping with the theme of “my kid could do that” in contemporary art, both my kids slept at MoMA in chairs with wheels on them.


MoMA adds video games to permanent collection

MoMA has acquired 14 video games for their permanent collection. Presumably they paid more than MSRP?

We are very proud to announce that MoMA has acquired a selection of 14 video games, the seedbed for an initial wish list of about 40 to be acquired in the near future, as well as for a new category of artworks in MoMA’s collection that we hope will grow in the future. This initial group, which we will install for your delight in the Museum’s Philip Johnson Galleries in March 2013, features…

The games include Tetris, Passage, The Sims, and Katamari Damacy. No Nintendo games on that list, probably due to ongoing negotiations with Nintendo.


Edvard Munch’s The Scream at MoMA

Beginning in October, a copy of Edvard Munch’s iconic The Scream of Nature will be on display at MoMA for a six-month stint.

Of the four versions of The Scream made by Munch between 1893 and 1910, this pastel-on-board from 1895 is the only one remaining in private hands. The three other versions are in the collections of museums in Norway. The Scream is being lent by a private collector, and will be on view at MoMA through April 29, 2013.


Christian Marclay’s The Clock coming to MoMA in December

I can’t find any other information about this online or anywhere else, but tucked away in a fall arts preview in today’s NY Times is the juicy news that MoMA has picked a date for their screening of Christian Marclay’s 24-hour movie, The Clock. The show will open on Dec 21 and run through Jan 21. It sounds like the screening will happen in the contemporary galleries and won’t show continuously except on weekends and New Year’s Eve. Which is lame. Just keep the damn thing running the whole month…get Bloomberg to write a check or something.

Anyway, probably best to check this out on the early side during the holiday season because it’ll turn into a shitshow later on.


MoMA audio tours narrated by kids

MoMA Unadulterated is an unofficial audio tour of some of the works on the museums fourth floor, narrated by kids aged 3-10.

Each piece of art is analyzed by experts aged 3-10, as they share their unique, unfiltered perspective on such things as composition, the art’s deeper meaning, and why some stuff’s so weird looking. This is Modern Art without the pretentiousness, the pomposity, or any other big “p” words.

A lot of these sound like my internal monologue when looking at art. What’s the difference between childish and childlike again?


Eugene Atget at MoMA

I’ve gotta get over to the MoMA to see the Eugene Atget exhibition. PDN has a selection of photos from the show.

Atget at MoMA

ps. And Cindy Sherman!


Talk to Me symposium live-stream

MoMA is live-streaming the Talk to Me symposium all day today.

This evening and daylong program features presentations, conversations, interviews, and performances on the subjects of design and script writing, cognitive science, gaming, augmented reality, and communication.


The Artist is Present video game

This is … well, I don’t really know what to say about it. It’s a video game version of Marina AbramoviΔ‡’s The Artist is Present. You buy a ticket, walk into the museum, look at some art, and then you wait in line. (via waxy)


Cindy Sherman retrospective coming to MoMA

But we’ve got to wait a whole year…the exhibition opens on Feb 26, 2012.

The MoMA retrospective will be thematic. There will be rooms devoted to Ms. Sherman’s explorations of subjects like the grotesque, with images of mutilated bodies and abject landscapes, as well as a room with a dozen centerfolds, a takeoff of men’s magazines, in which she depicts herself in guises ranging from a sultry seductress to a vulnerable victim. There will also be a room that shows her work critiquing the fashion industry and stereotypical depictions of women.


MoMA acquires digital typefaces; what does that mean?

As you might have heard, MoMA recently acquired 23 typefaces for its Architecture and Design collection. I was curious about how such an acquisition works, so I sent a quick email to Jonathan Hoefler, one of the principals at Hoefler & Frere-Jones, a New York City type foundry that contributed four typefaces to the MoMA.

Kottke: Three of the four H&FJ typefaces acquired by MoMA are available for purchase on your web site. Did they just put in their credit card info and voila? Or was there a little more to it?

Hoefler: MoMA’s adopting the fonts for their collection was much more complex than buying a copy online (and not only because Retina, one of our four, isn’t available online.) I should start by stating that you can never actually “buy fonts” online: what one can buy are licenses, and the End-User License that surrounds a typeface does not extend the kinds of rights that are necessary to enshrine a typeface in a museum’s permanent collection. The good news is that H&FJ has become as good at crafting licenses as we have at creating typefaces, an unavoidable reality in a world where fonts can be deployed in unimaginable ways. This was a fun project for our legal department.

It was actually a fascinating conversation with MoMA, as we each worked to imagine how this bequest could be useful to the museum for eternity. What might it mean when the last computer capable of recognizing OpenType is gone? What will it mean when computers as we know them are gone? How does one establish the insurance value of a typeface: not its price, but the cost of maintaining it in working order? Digital artworks are prone to different kinds of damage than physical ones, but obsolescence is no less damaging to a typeface than earthquakes and floods to a painting. On the business side there are presumably insurance underwriters who can bring complex actuarial tables to bear on the issue, but I think it’s an even more provocative issue for conservators. 472 years after its completion, the frescoes of the Sistine Chapel underwent a restoration that scholars still find controversial. What might it mean for someone to freshen up our typefaces in AD 2483?
β€”

Thanks, Jonathan.