…From the past. It doesn’t take much to look at this book and imagine the pitch meeting at how Sterling Cooper Draper Price would pitch this.

In 1964 United States Steel called upon the nation’s electric utility companies to reconsider the current look of our power stations and transmission towers to be both functional and beautiful. Two years later, Henry Dreyfuss and Associates were commissioned to investigate possible design alternatives, and I believe they were documented in a book entitled “Power Styling” which was produced by United States Steel in the mid-to-late 1960s.

(Thanks, Wendy!)

• design
• electricity
• Mad Men

Bare is a skin-safe conductive ink that you can paint on your body to create “custom electronic circuitry”.

This innovative material allows users to interact with electronics through gesture, movement, and touch. Bare can be applied with a brush, stamp or spray and is non-toxic and temporary. Application areas include dance, music, computer interfaces, communication and medical devices. Bare is an intuitive and non-invasive technology which will allow users to bridge the gap between electronics and the body.

• electricity

From a German book called Elektroschutz in Bildern, a collection of illustrations detailing a number of ways that people can get electrocuted and the path that the electricity takes through their bodies.

Photo by Bre Pettis. (via jacket mechanical)

• electricity
• infoviz

When two plastics (polymers TTF and TCNQ) are placed atop one another, a thin strip forms that conducts electricity “as well as a metal”.

The TTF-TCNQ interface conducts electricity much better than standard semiconductors. “The electron concentration there is an order of magnitude higher,” Mannhart says. “That has the power to create new effects, from magnetism to superconductivity.”

• electricity
• science

Scientists in Singapore have developed a battery powered by urine. Urine is rich in ions and ions are what make electricity go whoosh. (thx jeff)

• electricity
• science
• urine