Power stations of the future…

…From the past. It doesn’t take much to look at this book and imagine the pitch meeting at how Sterling Cooper Draper Price would pitch this.

In 1964 United States Steel called upon the nation’s electric utility companies to reconsider the current look of our power stations and transmission towers to be both functional and beautiful. Two years later, Henry Dreyfuss and Associates were commissioned to investigate possible design alternatives, and I believe they were documented in a book entitled “Power Styling” which was produced by United States Steel in the mid-to-late 1960s.

(Thanks, Wendy!)

• design
• electricity
• Mad Men