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kottke.org posts about David Williams

Auctioneer chanting, “the poetry of capitalism”

posted by Jason Kottke   Aug 15, 2018

Auction Competition 2018

For the New Yorker, photographer David Williams visited the 2018 World Livestock Auctioneer Championship in Bloomington, Wisconsin. Amanda Petrusich wrote about the competition and his photos here.

This year’s champion, Jared Miller, of Leon, Iowa, took home a customized 2018 Chevrolet Silverado truck to drive for his yearlong reign; he also won six thousand dollars, a world-champion belt buckle, a world-champion ring, a money clip, and a bespoke leather briefcase. In interviews, Miller, like many successful auctioneers, appears personable and polite. When he begins his chant, his mouth only opens so much — when you’re talking as fast as he is, the tongue does most of the work — but what comes out sounds something like a undulating yodel, or a less guttural take on the Inuit tradition of throat singing. Once you tune in to its particular rhythms — and it can take a few minutes to acclimate to the crests and swells — the prices become discernible: “One dollar bid, now two, now two, would you give me two?”

You can listen to Miller’s winning chant on Facebook.

I hadn’t realized Werner Herzog made a 45-minute documentary about auctioneers at the same competition in 1976 called How Much Wood Would a Woodchuck Chuck. You can watch the whole thing on YouTube, although the audio isn’t synced that well:

According to the article, Herzog called auctioneering “the last poetry possible, the poetry of capitalism”. This poetry can be difficult to follow, so this auctioneer explained what he and his fellow chanters are saying up on the stand.

Rap music also has a claim on being “the poetry of capitalism” and Graham Heavenrich had the genius idea of layering auctioneer chants over beats; you can listen in on Instagram or with this compilation:

Ok and just for kicks, when I was searching for the auctioneer beats thing on YouTube, I ran across this young woman rapping the entirety of Rap God by Eminem (the part starting at 4:26 = fire). Sign her up for the 2019 World Livestock Auctioneer Championship!