John Gruber has good news for hardcore Mac users: Apple is releasing a completely redesigned Mac Pro next year and new iMacs with pro-level specs this year. Intriguing, but I’m more interested in how this news was delivered:
There are only nine people at the table. Phil Schiller, Craig Federighi, and John Ternus (vice president, hardware engineering — in charge of Mac hardware) are there to speak for Apple. Bill Evans from Apple PR is there to set the ground rules and run the clock. (We had 90 minutes.) The other five are writers who were invited for what was billed as “a small roundtable discussion about the Mac”: Matthew Panzarino, Lance Ulanoff, Ina Fried, John Paczkowski, and yours truly.
Gruber runs a one-person independent blog that he started as a hobby and now he’s one of five people on the planet that the largest company in the world invites in for an unprecedented preview of new Mac hardware. (And I would argue he’s perhaps the only one invited who would be viewed as indispensable — you could see the others swapped out for Mossberg or Pogue or Swisher or Manjoo, but not Gruber.) That’s incredible and inspiring. It may be the twilight of the independent blogger, but Gruber continues to show how a small-but-obsessive site can do things no one else can.
Update: A pal just alerted me that Daring Fireball is having difficulty serving pages, something that usually only happens to sites DF features. “Is this the first self-fireballing in Gruber’s history?” (via @djacobs)
Rolf Olsen recently took this amazing photo of the Orion Nebula using a home-built telescope.
The Orion Nebula is one of the most studied objects in the sky and also has a significant place in the history of astrophotography. In 1880 it was the first ever nebula to be photographed; Henry Draper used the newly invented dry plate process to acquire a 51-minute exposure of the nebula with an 11 inch telescope. Subsequently, in 1883, amateur astronomer Andrew Ainslie Common recorded several exposures up to 60 minutes long with a much larger 36-inch telescope, and showed for the first time that photography could reveal stars and details fainter than those visible to the human eye.
Thanks to Phil Plait for the link…he’s got much more to say about the image and the nebula here.
Also called M42 (the 42nd object in a catalog kept by comet hunter Charles Messier in the late 18th century), it is a sprawling star factory, a gas cloud where stars are born. It’s a couple of dozen light-years across, and sits well over a thousand light-years from Earth. That’s 10,000 trillion kilometers, and you can see it with your naked eye! It’s so bright because of a handful of extremely massive hot stars sit in its center. They blast out ultraviolet light that energizes the gas in the nebula, causing it to glow.
It’s actually a small section of a much larger dark cloud, what’s called a molecular cloud, that we cannot see directly. Stars were born near the edge of that cloud, not too deeply inside it, and when they switched on their fierce light and stellar winds blew a hole in the cloud, popping it like a bubble. The Orion Nebula is a cavity in the side of that cloud, carved by the newborn stars.
For the past 12 years, working on kottke.org has been my full-time job. For all but two of those years, my primary source of income has come from a small advertisement that appeared on each page of the site served up by The Deck. The Deck was small advertising network that displayed ads on sites like kottke.org, Daring Fireball, swissmiss, MetaFilter, and The Morning News from advertisers like MailChimp, Slack, Adobe, Amazon, Microsoft, Facebook, etc. etc. etc. The ads were small & clean and accompanied by a bit of text and a link; that’s it. No tracking, no targeting, no pop-ups. The ads were tasteful, polite even. In exchange for allowing these companies a small piece of my site to tell you folks about their products and services, I was paid a fixed amount every month, direct-deposited like clockwork into my bank account. I never ever had to think about it — we didn’t even have a contract!1 — all I had to do was write. All in all, a fair trade for everyone involved.
Sharp-eyed readers will note that The Deck ad is no longer on the site. Some months ago, Jim Coudal informed me that the ad network was struggling to attract advertisers. An attempt at restructuring failed and, as of March 31, The Deck is no more. There’s much I could say about the challenges faced by small independent sites now and how drastically the online advertising market has changed in the past few years, but mostly I’d like to thank Jim (and original Deck co-conspirators Jason Fried and Jeffrey Zeldman) for building a service that allowed me do my thing with minimal fuss for so long. Jim, I wish you continued good luck in steering the Field Notes juggernaut.
So, where does that leave kottke.org? Luckily I anticipated something like this happening1 and the launch of memberships back in November has left the site on stable financial ground, even without advertising. Thank you, members! Seriously, you people saved the Building & Loan. And if you’re not yet a member and you find value in what I do here, there has never been a better time to support kottke.org.
Even so, in the interests of necessarily diversifying the revenue of this here very small business, I will be looking at options for replacing The Deck with….something. I have a few leads and ideas but am open to suggestions. Wanna do a year-long sponsorship of one of the best independent sites on the internet? Got a line on a small ad network with tasteful advertising? Do you have experience with online advertising and advice for me? Let’s talk. Chumbox providers need not apply.
Colossal posted these watercolor paintings by Elicia Edijanto on Friday and I’ve been peeking at them all weekend.
“My subject are often children and animal because they are honest, sincere, unprejudiced and unpretentious,” shares Edijanto. “They give me so much inspiration for [a] particular mood or atmosphere, such as tranquility, solemnity, and also wilderness and freedom, which I put on my paintings.”
Instant follow on Instagram.
Socials & More