kottke.org posts about greghatcher

On rebooting Star TrekMay 28 2009

This post by Greg Hatcher contains two equally interesting parts:

1. A detailed examination of the Star Trek franchise which shows that the film by JJ Abrams is merely the latest in a long series of successful reboots.

2. A list of rules to follow to successfully reboot a franchise, whether it's Star Trek or Bond or Batman.

Don't abuse the audience goodwill. Remember, you sell the audience on your story based on certain expectations. Break that unspoken contract and you're in trouble. No one bought a ticket for Spider-Man 3 thinking they were going to get a romance with musical comedy interludes, yet that's what it felt like we got.

If you're doing a new version of a beloved old property, that means you need to figure out what it was people liked and make damn sure it's in there. That doesn't mean you have to do it the same way every time, you just have to do it. James Bond movies have been retooled a number of times, but we never lose the license to kill, the exquisite stunt work, the Bond theme music, or the cool cars and hot girls. There's about a million miles of difference between Moonraker and Casino Royale, but they're both recognizably Bond movies and they were both successful, because they met the baseline audience expectation of what a James Bond movie would give them.

(via rebecca blood)

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