Lindsay Robertson’s list of guidelines for how PR people should interact with bloggers is spot on, especially the “pick eight sites” advice:
She picked the eight blogs that covered her client’s subject, TV, that she liked the most on a personal level, read them religiously, and only sent them only the content she thought each blog would be into. While the rest of the publicists in her company were sending out mass emails to everyone, hoping to get bites from Perez Hilton, Gawker, HuffPo, or wherever, this publicist focused on a lower traffic tier with the (correct) understanding that these days, content filters up as much as it filters down, and often the smaller sites, with their ability to dig deeper into the internet and be more nimble, act as farm teams for the larger ones. A site can be enormously influential without having crazy eyeballs, because all eyeballs are not equal.
World’s worst person decides on a career in marketing.
“I think it’s the career path that will best utilize my networking skills and my ability to think outside the box,” said Deenan, whose smug, gloating tone and shit-eating smile just make you want to punch his goddamn teeth in. “So I’m definitely thinking marketing. Either that, or PR.”
David Pogue has been keeping a list of questions that he doesn’t have answers for; some of them are pretty interesting.
* Why is Wi-Fi free at cheap hotels, but $14 a night at expensive ones?
* Do P.R. people really expect anyone to believe that the standard, stilted, second-paragraph C.E.O. quote was really uttered by a human being?
* Why doesn’t someone start a cellphone company that bills you only for what you use? That model works O.K. for the electricity, gas and water companies — and people would beat a path to its door.
* Why doesn’t everyone have lights that turn off automatically when the room is empty?
Concise roundup of yesterday’s Google Factory Tour. “Google is readying a software package called Google Earth, which is a Google-ized version of Keyhole, an astounding 3D mapping program from a company that Google acquired. It includes some built-in searching features that let you do things like see driving directions rendered as photographic flyover animations of actual the route you’ll take.”