Online PR dos and don'ts  JAN 13 2010

Lindsay Robertson's list of guidelines for how PR people should interact with bloggers is spot on, especially the "pick eight sites" advice:

She picked the eight blogs that covered her client's subject, TV, that she liked the most on a personal level, read them religiously, and only sent them only the content she thought each blog would be into. While the rest of the publicists in her company were sending out mass emails to everyone, hoping to get bites from Perez Hilton, Gawker, HuffPo, or wherever, this publicist focused on a lower traffic tier with the (correct) understanding that these days, content filters up as much as it filters down, and often the smaller sites, with their ability to dig deeper into the internet and be more nimble, act as farm teams for the larger ones. A site can be enormously influential without having crazy eyeballs, because all eyeballs are not equal.

Read more posts on kottke.org about:
Lindsay Robertson   lists   PR   weblogs

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting