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Letters & Liquors

posted by Jason Kottke   Jul 10, 2017

Letters Liquors

Letters Liquors

For his Letters & Liquors site, Matthew Wyne is profiling more than 50 classic cocktails accompanied by a type-driven design specific to each drink’s era.

As a graphic designer, my specialty is lettering, and the spirits world is replete with lettering styles. This blog is an attempt to merge my knowledge of cocktail history with the developments in lettering that accompanied it. There will be 52 cocktails in all, one for each week of 2017, and each one will be represented by a piece of lettering inspired by the design of that era. I have selected these drinks specifically because they tell the story of why people drank what they did when they did.

I really don’t like Wyne’s use of “she” as a cocktail’s pronoun, but everything else about this is great. (via df)