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A redesigned Waxy.org and the freedom of indie blogs

posted by Jason Kottke   Nov 01, 2016

Andy Baio has redesigned his long-running blog Waxy.

After 14 years of blogging, I switched from MovableType to WordPress. The design is finally responsive, though pretty minimalist for now with lots of rough edges. It took some effort, but I preserved the links to everything I’ve ever written — 472 posts and 15,891 links.

In his post about the redesign, he notes why he still continues to publish on his own site:

Ultimately, it comes down to two things: ownership and control.

Last week, Twitter announced they’re shutting down Vine. Twitter, itself, may be acquired and changed in some terrible way. It’s not hard to imagine a post-Verizon Yahoo selling off Tumblr. Medium keeps pivoting, trying to find a successful revenue model. There’s no guarantee any of these platforms will be around in their current state in a year, let alone ten years from now.

Here, I control my words. Nobody can shut this site down, run annoying ads on it, or sell it to a phone company. Nobody can tell me what I can or can’t say, and I have complete control over the way it’s displayed. Nobody except me can change the URL structure, breaking 14 years of links to content on the web.

I might have said “freedom” instead of “control” but there’s some hard nodding from me right here. I’d also add something about the freedom to pursue revenue in whatever way you want. Publishing on YouTube or Facebook or Medium or Instagram or Twitter limits how you can do that.

But given the state of the open web these days, Andy rightly notes that going it alone is much more difficult now than it used to be:

But the ecosystem for independent publications is fundamentally broken. Getting discovered, building a readership, and profiting from your work as an independent writer are all much, much harder than they used to be.

I also have lots of thoughts about this, and I’m glad Andy has decided to join me in sticking it out and remaining independent. Waxy is one of my favorite sites in the world and I’m happy to see it looking so smart this morning.

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