Kurzgesagt’s newest video is about all the stolen video content on Facebook and the social network’s continued indifference to and profit from content creators, particularly small and independent creators.
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?
Hank Green wrote an essay in August called Theft, Lies, and Facebook Video.
According to a recent report from Ogilvy and Tubular Labs, of the 1000 most popular Facebook videos of Q1 2015, 725 were stolen re-uploads. Just these 725 “freebooted” videos were responsible for around 17 BILLION views last quarter. This is not insignificant, it’s the vast majority of Facebook’s high volume traffic. And no wonder, when embedding a YouTube video on your company’s Facebook page is a sure way to see it die a sudden death, we shouldn’t be surprised when they rip it off YouTube and upload it natively. Facebook’s algorithms encourage this theft.
What is Facebook doing about it?
They’ll take the video down a couple days after you let them know. Y’know, once it’s received 99.9% of the views it will ever receive.