Pac-Man 256  AUG 24 2015

From the developer of Crossy Road (aka Infinite Frogger) comes Pac-Man 256, a Pac-Man game with an infinite board that gets eaten from below by the kill screen glitch from the 256th level of the original game. I love riffs on old school video games like this, and the infinite board is a particularly clever one.1 Here's what the gameplay looks like:

I'm sure everyone is used to this by now (which is sad) but be warned that Pac-Man 256 is one of those games that encourages you to watch ads to level up more quickly or to continue when you're out of credits...and then to buy more credits as an IAP when you're out of ads to watch. There's an option to buy unlimited credits for $7.99, but still. I understand the economics of the situation and why they do it this way, but it just feels so hostile to the player. I want to wholeheartedly recommend this game because the gameplay is so fun, but it feels like you're constantly wading through a little bit of raw sewage to play it. Which, apparently I don't mind doing, wading through sewage. :(

Update: Echoing several similar comments on Twitter, John Gruber writes:

Unlike Kottke, I think the option to buy unlimited "credits" with a one-time $7.99 in-app purchase is a fair deal. Think of it as an $8 game that you can optionally play for free if you're willing to watch ads. That's a good price for a great game.

$8 is a more than fair price. But the option to buy unlimited credits is difficult to find in the game (you need to run out of credits first and then click the "Play" button anyway) and it doesn't tell you exactly what you're getting for your $8. What I want is never to see an ad ever in the game, but I don't actually think that's what it is. Paying full price for a game shouldn't involve hide n' seek.

But the bigger issue for me is how the game, and many many others in the App Store, feels: icky. Like used car salesman icky. Drug dealer icky. Depressing casino icky. The way the game presents itself, the developers seemingly want one thing: your money. Do they want me to have a good time playing the game? Eh, maybe? I don't know, it just seems really cynical to me, like a game built by a bank instead of people that love gaming or Pac-Man.

I really *really* wish the App Store had a trial period option available for apps. 20 minutes into Pac-Man 256 and I would have ponied up $8-10, no problem. I suspect App Store users would love this feature but game developers would hate it because using ads and casino tactics to upsell in your app makes a lot more money than straight sales.

  1. Hey Nintendo, can you make an infinite version of Mario Kart? Pretty please? It would be like Mad Max: Crossy Road or something.

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