The history of the movie trailer  APR 03 2014

Filmmaker IQ has a nice exploration of the history of the movie trailer. And yes, they actually used to play at the end of (i.e. "trail") the film.

Coming into the 1960s, a new generation of star directors began to redefine the trailer - among them was the legendary Alfred Hitchcock. Instead of showing scenes from the movie, Hitchcock, who had become quite well known to audiences from his "Alfred Hitchcock Presents" TV series, cashed in on his celebrity... taking audiences on a tour using his gallows humor style in this trailer for 1960's Pscyho.

The reemergence of Cubism in film and commercial art in the 1960s was not lost on another emerging filmmaker - Stanley Kubrick. Having experimented with fragmented cutting styles in the trailer to 1962's Lolita, Kubrick comes back strong in 1964's "Dr. Strangelove" with a trailer that I consider one of the most bold and brazen pieces of movie advertising ever made.

Read more posts on kottke.org about:
movies   trailers   video

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting