This oral history about Sir Mix-A-Lot’s hit Baby Got Back is way more interesting than it had any right to be.
Sir Mix-a-Lot: There was one event that really made me think that I should do a song about this, which was irritating the shit out of me. Amy and I were at a hotel on tour, when we saw one of the Spuds MacKenzie ads for Budweiser during the Super Bowl. You’d see these girls in the ad: Each one was shaped like a stop sign, with big hair [and] straight up-and-down bird legs. There’s nothing wrong with that, but I was so sick of that shit. Now, Amy never said anything about all this until she realized I was so in favor of her physique. She was an actress, and she started admitting that she felt like she lost a lot of parts because of her hourglass figure. I knew for a fact that many artists felt that if they didn’t use a skinny-model-type woman in their video, then mainstream America would reject the song. But I do not agree with that: If you look at Dolly Parton at her peak, a lot of white guys were like “daammn!” At the same time, when I did casting calls for videos, curvy women wouldn’t show up. They thought they didn’t have a chance. Unless you were in the hood, women who had curves — and I’m not talking about women who are shaped like me, with a gut, but women who ran five miles a day, with a washboard, six-pack stomach and a nice round, beautiful, supple ass — wore sweaters around their waist! Bottom line: Black men like curves. When they’re crooning to women about how beautiful they are in an R&B song, the ladies you see in the video don’t reflect what those guys like. Every time an R&B video was on, I heard women say, “I just saw him down in Oakland, and his girls wasn’t like that.” That made me think that this was more than a funny song, and it wrote itself.
Baby Got Back contributed to the cultural shift that changed that:
Sir Mix-a-Lot: Now, ass isn’t a big deal. I go to the gym, and I’ll hear a white girl saying to her trainer, “I want this to be round.” They realize that it doesn’t mean that you’re out of shape if you have a nice ass. Anybody who’s ever seen a stripper pick up a dollar bill with her ass knows you can’t do that with fat.