Kevin Kelley is the head football coach at Pulaski Academy in Little Rock, Arkansas. In games, he instructs his team to never punt, to never receive punts, and almost always onside kick.
The numbers Kelley cites are that eye-popping. And he isn’t cooking the books: Cal professor David Romer concluded that teams should not punt when facing fourth-and-4 or less; NFL stats analyst Brian Burke has detailed the need to rethink fourth-down decision-making; Football Outsiders has conflated punts with turnovers. You’ve even read about it on this site. Most fans and analysts who are willing to accept that change is a fundamental part of life have embraced the idea that automatically punting on fourth down doesn’t make sense.
Since Kelley took over, Pulaski is 124-22 and has won three state titles.