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The New Yorker’s slow design

posted by Jason Kottke   Sep 17, 2013

On the occasion of the latest New Yorker redesign, a worthy re-link to Michael Bierut’s appreciation of the magazine’s practice of slow design.

Publication design is a field addicted to ceaseless reinvention. Sometimes a magazine’s redesign is generated by a change in editorial direction. More often, the motivation is commercial: the publisher needs to get the attention of fickle ad agency media buyers, and a new format — usually characterized as ever more “scannable” and “reader-friendly” — is just the thing. In contrast, one senses that each of the changes in The New Yorker was arrived at almost grudgingly. Designers are used to lecturing timid clients that change requires bravery. But after a certain point — 80 years? — not changing begins to seem like the bravest thing of all.

The New Yorker’s design changes over the years have been so slight that, as Bierut notes, the latest issue looks remarkably like the first issue from 1925.

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