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BERG in the NY Times

posted by Jason Kottke   Aug 22, 2011

Nice profile of BERG in the NY Times by Alice Rawsthorn.

Berg and its peers use design in the traditional way as a tool in the translation process, but they have also developed new means of enabling people to engage with technology, and to feel confident about using it. Mostly Berg does so by making complex technologies seem playful and humorous.

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