The story of Automoblox  AUG 19 2010

Patrick Calello tells the story of how Automoblox (a wooden car toy) came about. Lots of business lessons to be gleaned from this one.

Mr. Ling, one of the partners from the injection molding factory, picked up Henry and me at our hotel. Henry was quick to inform Mr. Ling that he did not speak Cantonese, the local language. This deception positioned Henry as a spy for me, pretending to not understand the conversations between my agent, Lenny, the molder, Mr. Ling, and the tool maker. After a short while, Henry pulled me aside and advised me to get my business out of Swift Tread as swiftly as possible. He overheard the toolmaker tell Mr. Ling that there was nothing else he could do to adjust the mold. Henry also learned that my agent, Vinnie -- who was supposed to have my interests at heart -- was really protecting the interests of the molder.

My three-year-old son has four Automoblox cars. He loves them and plays with them as much as all his other toys and books combined. (via hello typepad)

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