kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

How to hold an Apple press conference

Apple is holding a press conference today, which will presumably address the antenna problems that few actual customers seem to be having on the still-selling-like-hotcakes iPhone 4. I have a number of sources at Apple and based on my conversations with them, here's my prediction on how today's event will play out:

Steve Jobs will come out on stage and will sit in front of a large olde tyme cash register. He will immediately begin taking questions from the assembled journalists and bloggers. As the first-question scrum begins, Jobs will start madly ringing up purchases on the very loud register while pointing to his ears, shaking his head, and shouting "gosh, I'm sorry I can't hear you guys over the sound of the register". This will continue for several minutes and then the press conference will be over.

Someone on Apple's board suggested a more conventional press event but Jobs quickly wrote an email back saying that they were not going to "hold it that way".

By Jason Kottke    Jul 16, 2010 at 11:25 am    Apple   iPhone   Steve Jobs

kottke.org, quickly...

The best way to get a sense of what kottke.org is all about is to head to the front page or check out some random entries from the archives. Follow kottke.org via RSS or Twitter.

Want to share your something special with kottke.org's readers? Sponsor the RSS feed for a week!

Looking for work?

See more on the Job Board.