Fascinating map of Netflix rental patterns for NYC, Atlanta, Miami, and nine other US cities. I wonder if you could predict voting patterns according to where people rent Paul Blart: Mall Cop or Frost/Nixon. I wonder what the map for Napoleon Dynamite looks like?
Most of the interesting trends occurred on a local scale — stark differences between the South Bronx and Lower Manhattan, for example, or the east and west sides of D.C. — and weren’t particularly telling at a national scale. (We actually generated U.S. maps in PDF form that showed all 35,000 or so ZIPs, but when we flipped through them, with a few exceptions, we found the nationwide patterns weren’t nearly as interesting as the close-in views.)