The foods, the Whole Foods, and nothing but the foods  DEC 28 2009

This week's issue of the New Yorker has a long profile of John Mackey, the CEO of Whole Foods.

John Mackey, the co-founder and chief executive of Whole Foods Market, refers to the company as his child-not just his creation but the thing on earth whose difficulties or downfall it pains him most to contemplate. He also sees himself as a "daddy" to his fifty-four thousand employees, who are known as "team members," but they may occasionally consider him to be more like a crazy uncle. To the extent that a child inherits or adopts a parent's traits, Whole Foods is an embodiment of many of Mackey's. A Whole Foods store, in some respects, is like Mackey's mind turned inside out. Certainly, the evolution of the corporation has often traced his own as a man; it has been an incarnation of his dreams and quirks, his contradictions and trespasses, and whatever he happened to be reading and eating, or not eating.

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