Coca-Cola vs. Pepsi branding  AUG 06 2009

You know that image that's been going around that shows several revisions to the Pepsi logo while the Coca-Cola logo is the same as it's been since 1885? It tells a compelling story...Pepsi shifting its brand every few years in an attempt to catch up to steady market leader Coca-Cola. But of course it's bullshit...Armin Vit constructs a more accurate brand timeline that shows many Coca-Cola logos over the years.

Read more posts on kottke.org about:
arminvit   branding   Coca Cola   design   food   Pepsi   timelines

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