kottke.org posts about YouTube
Before YouTube and Google Video came along, video on the web often suffered from taking too many cues from the production values of traditional media. Even in the early days of YouTube, a typical video made by someone for an audience was like a mini-movie: 15 seconds of titles, followed by 10 seconds of the actual content of the video, and then 10 seconds of closing credits. Eventually, many people came to realize that all that crap at the beginning and end was unecessary…it’s OK not to have a 40 second video if you only have 10 seconds of something to say. Ze Frank took this notion to the extreme; he often launches right into something at the beginning, eschews transitions, and he just stops at the end. If an episode of The Show is 2 minutes long, it’s because he has 2 minutes of something to say.
Podcasters have been slower to break out of the mold provided by talk radio. The playing of music before segments and as transitions between segments makes some sense on the radio, where it’s used in some cases to fill airtime. But for podcasts, there’s no need to fill airtime with anything but content. 30 seconds of music before the actual podcast begins is the audio equivalent of Flash splash pages on web sites. For instance, the Diggnation podcast has 10 seconds of ads and 30 seconds of theme music before the hosts start talking and even then it’s more than a minute before there’s any new information. It’s important to set expectations and the mood (also know as branding), but it’s possible to do that in a much more economical way — something more akin to the Windows startup sound + “hi this is [name] from [name of show] and let’s get started” — or at other times during the podcast.
Interestingly, when I was looking around for examples of this wasted airtime, the folks making the most economical use of the listener’s time in producing podcasts were from the mainstream media. That is, the people innovating on the form are not the same as those who are innovating on production. Perhaps in an attempt to seem more credible, native podcasters have embraced more traditional forms while those with experience producing audio content for other media are more free to tailor their content to the new medium.
YouTube’s popularity and recent sale to Google is hurting Universal Tube and Rollerform Equipment Corp’s business; their web site, utube.com, is getting millions of hits from misdirected video viewers and the companies regular customers can’t get in to purchase equipment.
Stylus magazine has a list of their top 100 favorite videos, complete with embedded YouTube clips of the videos themselves for your instant gratification. Ok, now let’s fight about what was excluded and how wrong that is… (via paul)
A controlling interest in Connected Ventures (which includes CollegeHumor) has been purchased by Barry Diller’s InterActive Corp (press release). Congrats guys! Although I don’t agree with the choice of suitor…I hate IAC-owned Ticketmaster with the fire of 50 suns. Possible hidden benefit: IAC now has a YouTube competitor in Vimeo.
John Battelle heard that YouTube is worth $1 billion and calls bullshit on whoever believes that. As Tim Shey notes, lots of people are comparing YouTube to Napster (except for YouTube, of course), and I think the comparison is apt. Both services have potentially infinite intangible value but little business value.
Boing Boing has information on YouTube’s recently revised Terms and Conditions, which now state that they can use uploaded video for pretty much anything they want. For some users, that may be a steep price to pay for “free” bandwidth. The longer term question is, can YouTube find a business model that won’t completely screw up their wonderful offering or will they ultimately go the way of Napster?
Must be something in the water today…Paul Boutin has a story on Slate today that makes the same point about BitTorrent, YouTube, and Google Video that I did this morning (although somewhat more succinctly and entertainingly):
The guys behind YouTube hit the sweet spot. Most important, they made it head-slappingly easy to publish and play video clips by handling the tricky parts automatically. Given up on BitTorrent because it feels like launching a mission to Mars? If you’ve sent an e-mail attachment, you’ve got the tech skills to publish on YouTube.
The final paragraph of the article contains this interesting bit:
The same Alexa plots that show MySpace and YouTube obliterating top sites reveal that Flickr, Digg and del.icio.us have plateaued with audiences barely bigger than Slate’s. Photos, news, and other people’s bookmarks just aren’t as interesting as bootleg TV and checking out the hotties. The easier it gets to use, the less geeky the Net becomes, and the more it starts to look like real life.
Expect more bootleg TV and hotties from kottke.org in the future…I need some Alexa love.
The other day I realized that within my little online social circle, there’s been a lot less mention of BitTorrent lately. It used to be that someone would link to a cool video, the site hosting the video file would go down because of high traffic, and then someone who grabbed the video before the outage would put it up on a torrent site so that everyone could see it again.
And then YouTube and Google Video came along. They offered free hosting and fast (free) bandwidth for videos so when people want to put some neat video of something on their sites, they just slapped it on YT or GV and pointed to it. And more important to the point about BitTorrent, they work completely within the browser environment. You upload videos to YT in the browser (GV has a standalone app for uploading) and the Flash-based viewer works in the browser (most Web users have Flash installed). They offered a seamless end-to-end solution to finding and watching videos all in one application.
Compare that with how you typically watch a video with BT. First you download a torrent file, then open that file up in your BT client (which you need to have previously downloaded and installed), then the file downloads, and finally you open that file in a media player, generally QuickTime, Windows Media Player, or some other player that needs to be downloaded and installed…and hopefully you have the right versions and codecs for the video in question. And that’s just the viewing side of things…publishing videos via BT was even more difficult, particularly for non-technical folks.
That BitTorrent took off at all is a testament to the utility of downloading files from multiple sources simultaneously, but it’s also telling that once an easier-to-use alternative came along that offered many of the key advantages of BT, people switched1…and really quickly too. Eventually BT will have to find its way into the browser (AllPeers is promising a Firefox extension that will do just that) and somehow overcome the multiple media players problem in order to find success.
[1] For videos of the type I’m talking about anyway. BT is by no means unpopular these days, particularly for feature-length movies, lossless music files, and other really large files. YT and GV are only taking BT’s “marketshare” in the realm of short video. ↩
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