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kottke.org posts about How Star Wars Conquered the Universe

How Star Wars Conquered the Universe

posted by Jason Kottke   Nov 20, 2014

In his recent book, How Star Wars Conquered the Universe, Chris Taylor tells the story of how avant garde cinema fan George Lucas built one of the biggest movie franchises ever.

How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic, Star Wars has a cosmic appeal that no other movie franchise has been able to replicate. From Jedi-themed weddings and international storm-trooper legions, to impassioned debates over the digitization of the three Star Wars prequels, to the shockwaves that continue to reverberate from Disney’s purchase of the beloved franchise in 2012, the series hasn’t stopped inspiring and inciting viewers for almost forty years. Yet surprisingly little is known about its history, its impact — or where it’s headed next.

(via mr)