From juice cleanses to vaccines to gluten to exercise to, uh, vagina steaming, celebrities like Jenny McCarthy and Gwyneth Paltrow are often found making claims that have little or no scientific evidence behind them. Timothy Caulfield recently wrote a book exploring the world of celebrity pseudoscience called Is Gwyneth Paltrow Wrong About Everything?
But while much has been written about the cause of our obsession with the rich and famous, Caulfield argues that not enough has been done to debunk celebrity messages and promises about health, diet, beauty, or the secret to happiness. From the obvious dangers, to body image of super-thin models and actors, or Gwyneth Paltrow’s enthusiastic endorsement of a gluten free-diet for almost everyone, or Jenny McCarthy’s ill-informed claims of the risks associated with vaccines, celebrity opinions have the power to dominate our conversations and outlooks on our lives and ourselves.
JB: So is Gwyneth actually wrong about everything?
TC: It’s incredible how much she is wrong about. Even when she is right about stuff — like telling people to eat more fruits and vegetables — there is always a bit of a tinge of wrongness. She’ll say, “It has to be organic,” for example. She is still distracting us with these untrue details, as opposed to just pushing the honest truth.
Update: I had forgotten about this book, so I was pleased to be reminded of it by this recent interview with Caulfield about celebrity health advice.
Colon cleanse: There is no evidence we need to cleanse our colons or detoxify our bodies. Vagina steaming to detoxify and increase fertility: again, absolutely ridiculous. Getting stung by bees is her latest thing for anti-aging — because, yes, anaphylaxis is so revitalizing. Goop, her website, suggested wearing a bra can cause cancer. This is raising fears, completely science free. I could go on and on and on.
But what’s at the heart of Paltrow’s empire? Is she just a dedicated health-seeker taking us on her path for utmost physical and spiritual well-being? No. Paltrow’s Goop is pure, unadulterated, blood-diamond free, organic-certified, biodynamic, moon-dusted bullshit. And you should avoid it at all costs. Here’s why.
I am fascinated by the growing science behind the energy of consciousness and its effects on matter. I have long had Dr. Emoto’s coffee table book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it.
And later on in the letter, Dr. Habib Sadeghi continues:
Japanese scientist, Masaru Emoto performed some of the most fascinating experiments on the effect that words have on energy in the 1990’s. When frozen, water that’s free from all impurities will form beautiful ice crystals that look exactly like snowflakes under a microscope. Water that’s polluted, or has additives like fluoride, will freeze without forming crystals. In his experiments, Emoto poured pure water into vials labeled with negative phrases like “I hate you” or “fear.” After 24 hours, the water was frozen, and no longer crystallized under the microscope: It yielded gray, misshapen clumps instead of beautiful lace-like crystals. In contrast, Emoto placed labels that said things like “I Love You,” or “Peace” on vials of polluted water, and after 24 hours, they produced gleaming, perfectly hexagonal crystals. Emoto’s experiments proved that energy generated by positive or negative words can actually change the physical structure of an object.
Riiiight. Paltrow should stick to recipes, fashion, and workouts and leave the science to people who actually understand it lest she wander into Jenny McCarthy territory. There’s nothing wrong with asserting that thinking positively will improve your life, but connecting it with quantum physics and the like, without rigorous scientific proof, is dangerous and stupid.
They each have a personal brand web site — Gwyneth has GOOP and Jay-Z has the recently launched Life + Times — so they recently decided to interview each other about that. Here’s Z Qing G:
SC: Personally I was very surprised at your extensive knowledge of hip-hop songs. Particularly how you can sing ’90s hip-hip songs word for word. I can’t even do that! How does a girl from Spence discover hip-hop?
GP: I first was exposed to hip-hop when I was about 16 (1988) by some boys who went to collegiate. The Beastie Boys were sort of the way in for us preppie kids. We were into Public Enemy, Run-DMC and LL Cool J. But then I went to LA the summer between my junior and senior year of high school and I discovered N.W.A which became my obsession. I was fascinated by lyrics as rythym and how Dre had a such different cadence and perspective from say, Eazy-E, who I thought was one of the most ironic and brilliant voices hip-hop has ever had. It was an accident that I learned every word of Straight Outta Compton and to love something that a.) I had no real understanding of in terms of the culture that it was emanating from and b.) to love something that my parents literally could not grasp. But I was hooked. I can’t remember what I ate for dinner last night but I could sing to you every single word of N.W.A’s “Fuck Tha Police” or [Rob Base & DJ E-Z Rock’s] “It Takes Two.” Go figure.
GP: You are the coolest man on Earth, how the f did you get like that?
SC: I’m around great women, starting with my mom. Women keep men cool. The hotter the chick the cooler the guy … that sounds like a really bad rap line!
What a couple of huge cornballs! And I mean that in the best way possible.
Speaking of mining the archives of kottke.org, I just found this post that quotes a message board post by Ben Affleck about why he posts his thoughts to the web:
I think there is some responsibility on the part of those folks who benefit from the attentions of some section of the public to be responsive to that group.
It’s worth noting that Affleck was one of the first celebrities to post online in a bloggish manner…he’d answer people’s questions on his site’s message board. (His site is now dead, but a coupleof instances of the board were collected by archive.org.)
I remember one post of his in particular (which I can’t find on archive.org). Ben was up late, at like 3am, playing Everquest (or maybe Ultima Online?) because he was addicted and couldn’t stop. He also mentioned that he was essentially playing the game instead of being in bed with his girlfriend at the time, Gwyneth Paltrow.
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