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kottke.org posts about Grand Central

Apple Store in Grand Central

Gothamist has some photos of the new Apple Store in NYC’s Grand Central Terminal.

Apple Store Grand Central

The company was obviously under tight constraints as to what they could do with the store (they would have loved to encase the whole thing in plexiglass probably), but from the looks of things, they did a marvelous job. There’s so little styling โ€” the whole store is just tables and screens mostly โ€” that it looks like the Apple Store not only belongs there, but that it’s been there forever, like Grand Central was designed with the Apple Store in mind. If you walk around Grand Central, not a lot of the other retail locations can say that, if any. (photo by katie sokoler)