Live Animated Broadcasts of the Australian Open
Following on from last year’s successful trial, the Australian Open is once again broadcasting all their matches, nearly live and in their entirety, on YouTube — but with animated avatars in place of the players. Here’s how it looks in practice, kind of Wii Tennis; this is a match between Coco Gauff and Jodie Burrage from a few days ago (the animation starts just before the 35-minute mark:
The matches are only delayed by two minutes (the system needs some rendering time) and viewers get to hear the the audio & commentary from the actual match. From The Guardian:
The technology made its debut at the grand slam last year and audiences peaked for the men’s final, the recording of which has attracted almost 800,000 views on YouTube. Interest appears to be trending up this year and the matches are attracting roughly four times as many viewers than the equivalent time in 2024.
The director of innovation at Tennis Australia, Machar Reid, said although the technology was far from polished it was developing quickly. “Limb tracking is complex, you’ve got 12 cameras trying to process the silhouette of the human in real time, and stitch that together across 29 points in the skeleton,” he said. “It’s not as seamless as it could be – we don’t have fingers – but in time you can begin to imagine a world where that comes.”
Re: not seamless, here’s a recent blooper reel:
Back in 2023, the NFL and Disney collaborated on a Toy Story version of an NFL game, the NHL broadcast an animated hockey game in 2024, and last month the NFL did another animated broadcast with characters from The Simpsons playing key roles.
Comments 2
I was wondering why this instead of the direct camera feed and I guess it's a contract loophole. From the Guardian:
But it seems like whenever that contract is renegotiated, the group purchasing the live broadcast right will be highly incentivized to close that loophole.
Thanks, I was wondering why this odd thing was happening.
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