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Shiny and Chrome

Chrome logo that says 'Capri'

Chrome logo that says 'Desoto'

Chrome logo that says 'Volvo'

Chrome logo that says 'Courier'

Chrome logo that says 'Avanti II'

A site called Chromeography collects chrome logos and typography from vintage cars & electric appliances. As I was looking through these, I wondered: “What the hell is chrome anyway?” So I looked it up:

Chrome plating (less commonly chromium plating) is a technique of electroplating a thin layer of chromium onto a metal object. A chrome plated part is called chrome, or is said to have been chromed. The chromium layer can be decorative, provide corrosion resistance, facilitate cleaning, and increase surface hardness. Sometimes, a less expensive substitute for chrome, such as nickel may be used for aesthetic purposes.

(via @presentandcorrect)

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