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This Holiday Ad Featuring Elton John Might Make You Cry

posted by Jason Kottke   Nov 15, 2018

Sure, I know this is a television commercial for a UK department store and therefore should be afforded a certain level of emotional detachment, but only the most cynical folks out there will still be stone-faced at the end of this holiday advert starring Elton John.

After watching it, I thought back to my childhood for a gift that turned out to be more than just a gift. The closest I could come is a telescope1 my dad got me when I was maybe 8 or 9. While I didn’t grow up to be a celebrated astrophysicist or anything like that, that telescope solidified my love of science, encouraged my curiosity, and fostered my growing worldview that the universe could be wondrous without being magical. I could see sunspots on the Sun, the rings of Saturn, the moons of Jupiter, and shadows cast by craters on the Moon with my own eyes just as well as I could see the blades of grass right in front of me. Those objects moved around out there according to the same simple physical laws as the Earth moved, as did the baseball my dad & I played catch with, the rocket that shepherded astronauts to the Moon, and the waves on the ocean.

Seeing that all of those things were tied together across massive distances by a single system made a powerful impression on me. There was no need to say “well, I don’t know how that works so it must be some magical force or being”. I could go to a book and look up how Saturn’s rings formed, where the Moon’s craters came from, and why we only ever see one side of the Moon from Earth. And if the answer to a question didn’t exist, you could take that curiosity and go find out yourself, no permission necessary, and contribute to the collective human understanding of our existence. I switched away from a career in science shortly after entering grad school, but the spirit of scientific inquiry and curiosity has never left me or my work. I’ve loved being a designer, technologist, writer, and curator who still thinks like a scientist, like a little kid peering through his telescope at the rings of Saturn for the very first time and wanting to know everything about them.

  1. The telescape was a Jason model 311. I was old enough to know that it wasn’t made specifically for me, that didn’t stop me from feeling a little bit special owning a telescope with my actual name on it.