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How Trajan became the go-to typeface for movie posters

posted by Jason Kottke   Jul 13, 2018

In the early 90s, a digital typeface designed in the 80s — but based on the letterforms used in a Roman column completed in 113 AD — became the go-to typeface for movie poster designers. (Reminder: everything is a remix.) It was used on posters for movies like The Bodyguard, Crouching Tiger Hidden Dragon, Children of Men, and Quiz Show. This Vox video details the rise of the Trajan typeface in movie poster design and why its not used that often by big movies anymore.