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Ten new principles for good design

posted by Jason Kottke   Jan 04, 2018

In the 1970s, legendary industrial designer Dieter Rams formulated his now-famous ten principles for good design.

5. Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6. Good design is honest. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Suzanne LaBarre of Co.Design has come up with an update of Rams’ list for 2018: 10 New Principles Of Good Design.

Good design is slow. For the past 20 years, tech has embraced a “move fast and break things” mantra. That was fine when software had a relatively small impact on the world. But today, it shapes nearly every aspect of our lives, from what we read to whom we date to how we spend money-and it’s largely optimized to benefit corporations, not users. The stakes have changed, the methods haven’t.

Good design is good writing. In his “2017 Design in Tech Report,” author John Maeda anointed writing as design’s newest unicorn skill. It’s easy to see why. With the rise of chatbots and conversational UI, writing is often the primary interface through which users interact with a product or service. (Siri’s dad jokes had to be written by someone.) But even designers who don’t work on interface copy should be able to articulate themselves clearly. The better their writing, the better their chances of selling an idea.

See also the tongue-in-cheek list of design principles updated for the tech industry, e.g. “Good design is pleasing your shareholders”.