Dieter Rams’ classic design principles updated for the tech industry

Dieter Rams, the legendary designer, came up with a now-famous list of Ten Principles for Good Design. Among them:

Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

Recently, designer Tobias Van Schneider posted a tongue-in-cheek update of Rams’ list, the 2017 Tech Industry edition.

1. Good design is disruptive.
2. Good design makes a product addicting.
3. Good design is A/B testing.
4. Good design makes a product collect data.
5. Good design is notifications.
6. Good design is agreeing to the terms & conditions.
7. Good design is temporary.
8. Good design is a prototype.
9. Good design is a chatbot?
10. Good design is pleasing your shareholders.

• design
• Dieter Rams
• lists
• Tobias Van Schneider