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Noticing, a new weekly newsletter from kottke.org

posted by Jason Kottke   Jan 02, 2018

As kottke.org enters its 21st calendar year of activity (!!!!), it’s time for something new. And old. Email was invented in 1972, the year before I was born, but is still going strong. The email newsletter has re-emerged in recent years as a unique way to connect with readers, distinct from social media or publishing on the web. So Tim Carmody and I have teamed up to launch Noticing, a free email newsletter. You can subscribe here.

Written by Tim Carmody and published by me every Friday, Noticing will contain a curated roundup of the week’s posts from kottke.org as well as some extra stuff that we’ll be introducing in the weeks to come. It most definitely won’t be a replacement for kottke.org…more like something to read alongside it.

Initial funding for the newsletter comes from two sources: the bulk of it from kottke.org (made possible through the support of members) but also from Tim’s supporters on Patreon. Noticing is an experiment in unlocking the commons.

The most economically powerful thing you can do is to buy something for your own enjoyment that also improves the world. This has always been the value proposition of journalism and art. It’s a nonexclusive good that’s best enjoyed nonexclusively.

The newsletter is very much a work in progress and a departure from the way I usually do things around here. For one thing, it’s a collaboration…almost everything else I’ve done on the site was just me. We’ve previewed it over the last two weeks just for members, but it’s still more “unfinished” than I’m comfortable with. The design hasn’t been nailed down, the logo will likely change, and Tim & I are still trying to figure out the voice and length. But launching it unfinished feels right…we aren’t wasting time on optimization and there’s more opportunity to experiment and move toward what works as time goes on. We hope you’ll join us by subscribing and letting us know your thoughts and feedback as we get this thing moving.

P.S. A quick note on the name. I thought of it while listening to the last part of Walter Isaacson’s Leonardo da Vinci on audiobook on the drive home from NYC last week. One of Isaacson’s main points in the book was that Leonardo’s accomplishments were due in no small part to his extraordinary powers of observation. By observing things closely and from all possible angles, he was able to make connections and find details that other people didn’t and express them in his work. Isaacson argues that Leonardo’s observational powers were not innate and that with sufficient practice, we can all observe as he did. People talk in a precious way about genius, creativity, and curiosity as superpowers that people are born with but noticing is a more humble pursuit. Noticing is something we can all do.

I also thought about one of my favorite scenes from Greta Gerwig’s Lady Bird. From A.O. Scott’s review:

Sister Sarah Joan (Lois Smith), the principal, has read Lady Bird’s college application essay. “It’s clear how much you love Sacramento,” Sister Sarah remarks. This comes as a surprise, both to Lady Bird and the viewer, who is by now aware of Lady Bird’s frustration with her hometown.

“I guess I pay attention,” she says, not wanting to be contrary.

“Don’t you think they’re the same thing?” the wise sister asks.

The idea that attention is a form of love (and vice versa) is a beautiful insight.

I agree. Drawing honest & straightforward attention to things I love is much of what I do here on kottke.org, so I thought Noticing was a natural name for its newsletter extension.

P.P.S. An additional programming note. In addition to doing the newsletter, Tim is also taking over the posting duties on kottke.org most Fridays. This will free me up to work on other site-related things that I haven’t been able to tackle due to the daily scramble. Again, thanks to member support for making this possible!