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How typefaces get their names

posted by Jason Kottke   Oct 15, 2014

Font Naming

From Tobias Frere-Jones, a short history of how typefaces get their names.

Years ago, I asked one of my mentors what he thought was the hardest part of designing a typeface. I was expecting “the cap S” or “the italic lowercase” or something like that. But he answered without hesitation: the name. Finding the name is the hardest part.