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Designing Idiocracy

posted by Jason Kottke   Oct 03, 2014

Brawndo

Over at Trivia Happy, Phil Edwards interviewed Ellen Lampl, who designed the logos for Mike Judge’s underrated Idiocracy.

Some logos came from the script, while some came from the designers’ brainstorming sessions. Brawndo and Carl’s Jr. were written, while Lampl made logos for companies like Nastea and Fedexx once the overall look was approved. For Lampl, it was a great release, because “coming from the past constraints of advertising, it was cathartic to have the liberty to be bawdy and irreverent. Making everything ridiculously over-emphasized with bright colors, outlines upon outlines, and exaggerated drop shadows was my personal jab at the world of branding and in-your-face typography.”