Michael Bierut’s 13 reasons to choose a particular

Michael Bierut’s 13 reasons to choose a particular typeface for a project. “Once I saw a project in a student portfolio that undertook the dubious challenge of redesigning the Tiffany’s identity. I particularly disliked the font that was used, and I politely asked what it was. ‘Oh,’ came the enthusiastic response, ‘that’s the best part! It’s called Tiffany!’”

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