Last week, Bill Simmons accidentally tweeted about a possible trade that would send American footballer Randy Moss from the Patriots to the Vikings and got the entire sports world whipped up into a frenzy. His explanation of what actually happened provides an interesting glimpse into how sports media sausage is made.
The first thing you need to know: I don’t like breaking stories or the pressure that accompanies it. Sweating out those last few minutes before the moment of truth. Hoping you’re right even though you’re thinking, “I know I’m right. I have to be right. This is right. (Pause.) Am I right?” Wondering deep down, “I hope my source isn’t betraying me,” then rehashing every interaction you’ve ever had with that person. My stomach just isn’t built for it. If I had Marc Stein’s job, I’d be chain-smoking Lucky Strikes like Don Draper.
At the same time, I know a few Guys Who Know Things at this point. Whenever I stumble into relevant information — it doesn’t happen that often — my first goal is always to assimilate that material into my column (as long as it’s not time-sensitive). Sometimes I redirect the information to an ESPN colleague. Sometimes I keep it in my back pocket and wait for more details. It’s a delicate balance. I have never totally figured out what to do.