A rare positive review from Speak Up of the new London 2012 that everyone else in the world seems to hate. "I believe, despite any ensuing boo's, that this is some of the most innovative and daring identity work we have seen in this new millennium, and the lack of cheesy and imagination-impairing gradients gives me hope that identity work can still be resurrected on a larger scale."

Update: Coudal loves the logo.

Tags for this entry:  design  logos  olympics  2012summerolympics  sports  olympics  branding 

This entry was published in June 2007.

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