One of the causes of feature creep in products like consumer electronics is that when customers are making purchase decisions, they'll likely choose the one with the most features. "But, when they were asked to use the digital device, so-called 'feature fatigue' set in. They became frustrated with the plethora of options they had created, and ended up happier with a simpler product."

Tags for this entry:  simplicity  design  jamessurowiecki 

This entry was published in May 2007.

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