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Apple will begin to sell DRM-free songs

Apple will begin to sell DRM-free songs from EMI via the iTunes Music Store in May. The songs are higher quality but will cost slightly more ($1.29 vs $0.99 for the DRM version). It'll be interesting to see how many people choose to buy the non-DRM stuff at the higher price. My feeling is that typical consumers won't care that much...lower price will win out over slightly higher quality and some nebulous future flexibility. I bet EMI is even half-hoping for failure on this thing: "see, customers *want* DRM..."

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This entry was published on April 02, 2007 at 09:50 am.

Tags for this entry:  apple  itms  music  drm  mp3 

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