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Joel Johnson used to work for Gawker,

Joel Johnson used to work for Gawker, recently quit, and started a smart blog about guy stuff called Dethroner. Matt Haughey noticed the quality and low level of desperation in the tone of the site (I find many of the blogs that are attempting to make money are clingy and nearly pathological in their need for attention) and interviewed Joel about the site. “So I’m just saying, I wish more people would just be happy making a modest living on the web, because I think that it’s pretty neat that it can be done.”