Apple turns 40 years old next week on April 1. To celebrate in their typical “don’t dwell on the past but whoa look at all the cool stuff we’ve done” fashion, Apple debuted a 40-second commercial at an event earlier this week featuring 40 significant things from the company’s history. Stephen Hackett annotated each of things in the video.
April 1, 1976: Apple Computer, Inc. is founded.
The Happy Mac used to greet you as your machine booted up. It got replaced way back in 2002.
iMac: The computer that saved Apple.
The iPod mini made music fashionable and the iPod nano made it colorful.
Multi-Touch: If you see a stylus, they blew it!
Touch ID: Unlock your device with just your fingerprint.
Hackett also notes only a handful of products from the non-Jobs era Apple are featured. (via df)
Update: Former Apple executive Jean-Louis Gassée wrote about Apple’s 40th. I liked these two paragraphs:
Apple 2.0 began in late 1996 when Jobs managed what turned out to be a reverse acquisition of Apple. We owe much gratitude to then-CEO Gil Amelio who unwittingly saved the company hiring Steve to “advise” him. Jobs’ advice? Show Amelio the door and install himself as “interim” CEO. Jobs then made an historic deal with Bill Gates which gave him time to let his team of NeXT engineers completely rebuild the Mac OS on a modern Unix foundation. Steve also rummaged through the company and found Jony Ive who gave us the colorful iMacs, the first of a series of admired designs.
What followed is recognized as the most striking turnaround story in any industry, one that has been misunderstood and pronounced as doomed at almost every turn. The list of Jobs’ “mistakes” includes killing the Macintosh clone program by canceling Mac OS licenses; getting rid of floppies and, later, CD/DVD-ROMs (mostly); entering the crowded MP3 player field; introducing iTunes and the micropayment system; the overpriced, underpowered $500 iPhone; the stylus-free iPad (ahem)…
The building looked pretty much like every other Apple building, so we wanted to do something to make it look like we belonged there. Steve Capps, the heroic programmer who had switched over from the Lisa team just in time for the January retreat, had a flash of inspiration: if the Mac team was a band of pirates, the building should fly a pirate flag.
A few days before we moved into the new building, Capps bought some black cloth and sewed it into a flag. He asked Susan Kare to paint a big skull and crossbones in white at the center. The final touch was the requisite eye-patch, rendered by a large, rainbow-colored Apple logo decal. We wanted to have the flag flying over the building early Monday morning, the first day of occupancy, so the plan was to install it late Sunday evening.