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How people respond to life-changing inventions

posted by Jason Kottke   Jul 02, 2015

Near the end of a piece by Morgan Housel called Innovation Isn’t Dead, appears “the typical path of how people respond to life-changing inventions”:

1. I’ve never heard of it.
2. I’ve heard of it but don’t understand it.
3. I understand it, but I don’t see how it’s useful.
4. I see how it could be fun for rich people, but not me.
5. I use it, but it’s just a toy.
6. It’s becoming more useful for me.
7. I use it all the time.
8. I could not imagine life without it.
9. Seriously, people lived without it?

That’s about right. I can only recall a couple of instances where I’ve skipped from step 1 to step 8 or 9: when I first used the Web1 and when Jobs introduced the iPhone at MacWorld. Everything else — Google, HD TV, Twitter, personal computers, streaming music services, wifi, laptops, Instagram, mobile phones — went through most of the 9 phases. (via @cdixon)

  1. Not the Internet, the Web. I used the Internet before I used the Web (Usenet, FTP, and Gopher mostly) and I never got the “OMG this is going to change everything” vibe I got after using the Web for five minutes.

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