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The mighty morphing Hillary logo

posted by Jason Kottke   Jun 11, 2015

Hillary Logo Multiple

Soon after the logo for Hillary Clinton’s campaign was revealed, I wrote “I am not a big fan of the arrowed H”. Well, the campaign’s clever use of the logo has won me over. Quartz’s Annalisa Merelli explains.

It is through all these iterations that Clinton’s logo fully displays its iconic value: It is highly recognizable despite the changes, and the much-criticized right-facing red arrow is now appears as it was likely meant to: pointing the way forward. The different backgrounds aren’t just an innovative graphic solution-they are the visual embodiment of the values Clinton is building her campaign around. It vehicles a leadership based on collectivity and inclusiveness rather than the elitist individualism Clinton is often accused of.