Some sort of a new media onion  JUN 11 2014

Felix Salmon, who used to blog for Reuters but now works for a new cable TV network, interviews Jonah Peretti of Buzzfeed, a site best known for its lists and snackable meme content, for a site called Matter which is in turn published by Medium. Medium tells us the interview will take 91 minutes to read. Also, I am writing this from the Buzzfeed office and Jonah is a friend of mine.

Jonah is not your typical media mogul, however. He's smarter than most, and more accessible, and also much happier than many to share his thoughts. Which is why I asked Jonah if he'd be interested in talking to me over an extended period. To my delight, he said yes, and we ended up having four interviews spanning more than six hours.

The resulting Q&A is long, for which I make no apologies. You'll learn a lot about Jonah Peretti and how he thinks - but you'll also learn a great deal about the modern media world, the way the Internet has evolved, and the way that Jonah has evolved with it.

If you want to learn the secret of how Jonah managed to build two of the world's most important online media properties, you'll find that here, too. Which brings me to another way in which Jonah differs from most other moguls. If you succeed in building something similarly successful as a result, he will be cheering you all the way.

I am looking forward to someone publishing the highlights of this. (via @choire)

Update: Here's an attempt at some crib notes. (via @tgeorgakopoulos)

Read more posts on kottke.org about:
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