Brand minimalism  FEB 14 2014

Shopping in a supermarket can be visually overwhelming. Designer Mehmet Gozetlik took the packaging of some well-known brands and simplified them (part two). It's interesting how some of these work and some don't. Duracell works really well because the batteries themselves still carry most of the branding:

Duracell Brand Simple

The simplified branding of Guinness and Evian works pretty well too...the packaging is itself iconic and distinctive enough to carry them. The Pringles and Red Bull are missing something, but in almost all cases, I like one of the simplified options more than the original. (via @dunstan)

Read more posts on kottke.org about:
design   Mehmet Gozetlik

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting