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Placebos and the act of savoring

posted by Jason Kottke   Dec 12, 2013

Robert McGinley Myers writes about his high-end audio gear addiction, happiness, and the placebo effect.

Maybe each of these activities (listening to high end audio gear, drinking high end wine, having needles inserted into your chakras) is really about ritualizing a sensory experience. By putting on headphones you know are high quality, or drinking expensive wine, or entering the chiropractor’s office, you are telling yourself, “I am going to focus on this moment. I am going to savor this.” It’s the act of savoring, rather than the savoring tool, that results in both happiness and a longer life.

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