In an allegorical turn, Tim Maly looks at the history of the hoodie and what it means to want to be private in public.
In the 1970s, hoodies made their way into hip hop and skater culture. They kept breakdancers warm while they waited their turn to hit the floor. They served another purpose. Hoods are cheap instant anonymizers. They protected graffiti artists and skateboarders as they trespassed to perform their art. They protected muggers as they performed their art too.
It is December 25th, 2012 and the Zuckerberg family is gathered around the kitchen island. They’re playing with the new Facebook Poke app and everyone has exaggerated expressions of joy. Mark is in the background, watching over them, smiling. He’s wearing his hoodie.