Nick Bergus recently posted a link on Facebook to a 55-gallon drum of personal lubricant sold by Amazon — it’s only $1500! Then the post got sponsored and his family and friends started seeing it when they used Facebook, turning Bergus into a pitchman of sorts for an absurd amount of sex lube.
A week later, a friend posts a screen capture and tells me that my post has been showing up next to his news feed as a sponsored story, meaning Amazon is paying Facebook to highlight my link to a giant tub of personal lubricant.
Other people start reporting that they’re seeing it, too. A fellow roller derby referee. A former employee of a magazine I still write for. My co-worker’s wife. They’re not seeing just once, but regularly. Said one friend: “It has shown up as one on mine every single time I log in.”
Get used to this…promoted word of mouth is how a lot of advertising will work in the future.
As a Fertility Specialist for Pachyderms, this was exactly what we needed to help rebuild elephant populations all over sub-saharan africa. It’s not all just Medications and IVF treatments. Some times you need a loudspeaker, a Barry White CD and a 55 Gallon drum of Lube.