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Pseudovariety

posted by Jason Kottke   Sep 03, 2010

Pseudovariety — “the illusion of diversity, concealing a lack of real choice” — is when you go to the store and see an entire aisle filled with hundreds of different kinds of soda but most of those soda varieties are owned by three companies. Click through to see a neat visualization of soft drink brands and their market shares and owners.

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